BOY

BOY london

2000 BOY cotton t-shirt.

The brand emerged on Kings Road in 1976, the brand found prominence with their signature graphic T-shirts, collaborating with the Sex Pistols, Vivienne Westwood for Seditionaries, and creating collections featuring their bold logos. Along with anarchy symbols that defined Punk, BOY found a home in creating pieces that shocked, making viewers uncomfortable and wearers confident. BOY defined the angst and energy of counter-cultural style, creating pieces that took elements from street style, high fashion, and logomania before logomania. 

The inspiration for BOY was to create a disturbance with shock art and diversity, BOY stands for the disenchanted, misunderstood, misplaced youth and the rebellious brave-hearted. Every weekend hundreds of punks would gather at the shop. It got crazy on the pavement outside, the police came to move the punks from blocking the street. The window got smashed a few times in punk riots.

BOY in Kings Road 1976

Madonna wearing BOY shorts

The first advertisement made for the

BOY London fashion store,

a large format poster designed

by Peter Christopherson.